Martin Percy, BAFTA Award Winning Interactive Film Director
Martin is a writer-director who focusses exclusively on making films for interactive digital devices: phones, tablets, computers – and digital cinemas. Aiming to use the interactive power of these devices to create new, interesting and useful types of film experience. Martin has previously won a BAFTA (from 6 nominations), 6 Webby Awards, a Grand Clio, Best in Book in Creative Review, 4 Gold e-Learning Awards and various other bits and pieces.
Martin is screening two interactive films at The Evolution of Story one-day symposium at Solent University of Wednesday 19th February 2020.
HEART CLASS – INTERACTIVE CINEMA FOR GOOD
Heart Class uses the power of group interaction to teach US high school students how to do CPR better. It works with one computer for a class of 30 students – or an assembly of 300 students. Medical research presented at the American Heart Association Resuscitation Science Conference 2019 has found that Heart Class teaches CPR 46% better than traditional school training using trained instructors and linear videos (when tested 6 months after instruction).
MERCY OR JUSTICE – INTERACTIVE CINEMA FOR FUN
This one is not educational. And it’s not an art film. It’s a high-kicking martial arts movie about a woman fighting for revenge on an evil interactive TV show. It can play out 62 different ways; has 3 endings; and all endings are consistent with the same story world. It’s an interactive party movie for GROUPS of people to play together. A new way to watch movies with friends. So, get some friends and get ready to SCREAM and SHOUT.
“It’s very different. You’ve got a lot more responsibility. You can’t just doze off like you might in other shows. You have to pay attention because your vote counts.”
Fatima, London
“I really enjoyed it. Because it gives the audience a choice, what they think. Instead of TV people making the decision.”
Janice, London
“And it makes you have that caring point. Like, I want to know if this person’s going to live or gonna die. Get Mercy – or Justice.”.
Abby, London